What is Marketing Automation? {Infographic}
Marketing automation has been a term that has been flowing in the business industry at extreme lengths. What really is marketing automation, and why should I be taking this term into consideration?
Simply said, marketing automation is a software that allows business to automate repetitive tasks. With this, it creates a domino effect, opening up more opportunities in your marketing campaigns .
Here’s what makes it even more fantastic. With the ability to automate tasks such as social media scheduling, e-mail sequences, etc, it allows businesses to free up time, save money, align sales & marketing, and engage closely with leads across multiple channels. For more perks, check out this article from Venture Harbour.
Below are a few sections where automation can be applied in your marketing campaign. (Features for each sector are in the infographic below.)
- Lead Generation
- Lead Nurturing
- Lead Scoring
- Website Monitoring
- Integrating your Sales Team
Sit back, and take in the why of this seemingly miraculous term.
Source: Boston Interactive
