In Marketing, Web Design

What is Marketing Automation? {Infographic}

Marketing automation has been a term that has been flowing in the business industry at extreme lengths. What really is marketing automation, and why should I be taking this term into consideration?

Simply said, marketing automation is a software that allows business to automate repetitive tasks. With this, it creates a domino effect, opening up more opportunities in your marketing campaigns .

Here’s what makes it even more fantastic. With the ability to automate tasks such as social media scheduling, e-mail sequences, etc, it allows businesses to free up time, save money, align sales & marketing, and engage closely with leads across multiple channels. For more perks, check out this article from Venture Harbour. 

Below are a few sections where automation can be applied in your marketing campaign. (Features for each sector are in the infographic below.)

  1. Lead Generation 
  2. Lead Nurturing
  3. Lead Scoring
  4. Website Monitoring
  5. Integrating your Sales Team

Sit back, and take in the why of this seemingly miraculous term.

What is Marketing Automation? - Infographic - InCore Marketing

Source: Boston Interactive

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