In Infographic

The Anatomy of a Landing Page {Infographic}

A landing page is a webpage that allows you to capture a visitor’s information through a lead form or contact form. A good landing page will be targeted to a particular type of website traffic – say from an email campaign promoting a particular e-book – and, because it is targeted, and because it has an interesting offer behind a lead capture form, you will convert a higher percentage of your website visitors into leads with which a sales representative can follow up.

Converting visitors into leads is the first step in establishing a relationship between your potential customer and your business In order to get the maximum results from your landing page, a few essential steps must be established. Lead generation plays an important role in converting an interested and qualified lead into a customer. Without a landing page which converts a website visitor into an email address and name, you never have the opportunity to find out if your website traffic is working for your business.

How does a landing page work and what steps do you have to take to build a landing page that actually converts? This infographic explains the anatomy of a landing page that can help you convert more website visitors into leads.

The anatomy of a landing page - InCore Marketing

 

Source: Smart Bug Media 

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