Sales Enablement

Sell smarter, service your clients better, gain new leads.

– The Methodology

What Is Sales
Enablement?

We believe in empowering your sales team with the tools and skills needed to increase sales productivity and turn more of your leads into customers. Whether it’s training sessions to develop marketing knowledge or education around important website analytics and how best to present them to your clients, we help sales teams convert more leads into customers in whatever way your team needs.

Sales enablement is the next step in implementing marketing automation in your business. Sales enablement comes in at the crucial hand-off point between marketing and sales.

A sales enablement platform distributes marketing content into branded environments, making it easier for a sales team to discover, present, share, and measure all content they use throughout the sales cycle. As a result, your sales team can be more productive, and have better sales conversations with your buyers.

We provide your sales team with the business insights and customer information they need to create more meaningful conversations with prospective clients.

Foundation

First, we build a strong understanding of your business. We analyze the buyer’s journey and your current sales process and identify the pain points that your sales team is currently experiencing.

We help to implement, integrate and configure the entire HubSpot Growth Stack – all the tools that your sales & marketing team use to market, sell and communicate with your customers.

Implementation

The sales process needs to be more agile, data-driven, and timely. Not all leads are at the same stage in their buying process. We work with you to develop a new sales strategy for your sales team.

It’s time to bridge the gap between sales and marketing through sales & marketing alignment that develops buyer demand and optimizes revenue acquisition.

Optimization

Gain insight into how your customers view and engage with your content via our website usage alerts and dynamic entry into a CRM. Then, we help you implement these insights to optimize your sales process over time.

We can measure every content interaction from your sales team to help uncover hidden knowledge and key factors within your organization. This allows you to streamline your sales process and ensure your team closes more deals.

– Empower your sales team.

Why Sales
Enablement?

The biggest barrier mid-sized businesses are facing when trying to get value out of marketing is failure to align sales and marketing strategies. We help companies maximize the time that their sales teams spend selling, and ensure that they are as effective at this task as possible.

Sales enablement means we will follow every lead we generate all the way through the sales funnel. In practical terms, this means creating sales content that mirrors the marketing content at the top of the sales funnel. We use proven technologies and platforms to fully automate the entire sales process, creating an unprecedented level of visibility and accountability.

Sales Enablement - InCore Marketing

– Transparency is key

Frequently Asked Questions

Do I need marketing automation in order to implement sales enablement?

Marketing automation helps your business to generate maximum impact on the awareness and interest stage of your funnel.  Sales enablement helps your business to convert these leads into paying customers by providing your sales team with the right tools & content complemented by a sales enablement platform.

when sales and marketing teams are in sync, companies become 67 percent better at closing deals. This means that sales enablement can only be implemented if an effective marketing strategy is in place to cover the first steps in the buyers journey.

What is the cost for sales enablement?

Unless the other services we offer at InCore Marketing where value-based pricing is implemented, the cost for sales enablement integration is customized to the specific needs of your business as a result of a large number of variables.

Our sales enablement services are starting at $500.00 per month. Contact us to discuss your needs.

What software do I have to choose?

With the high amount of available tools, it can be hard to decide which software is the best fit for your business.

The software is of high importance in order to implement sales enablement in your team. At InCore Marketing we partner with Hubspot & Showpad to make sure you get the best value for your specific needs.

We analyze your current marketing & sales process and suggest a sales enablement platform accordingly.

Does sales enablement works for my business?

79% of the generated leads are never converted to a sale, partly due to a lack of nurturing.

Aligning Sales and Marketing has real impact. Organizations with good alignment not only achieve 27% faster three-year profit growth, they also close 38% more deals.

Sales enablement works the best if:

  • You have a minimum of 5 sales representatives in your team.
  • Your customers have a high lifetime value.
  • You have a long and complicated sales process where customers require a lot of education before they make a buying decision.
  • You have a sales team who need more high-quality leads.

– Your outsourced inbound marketing team

Working with InCore Marketing

We respond to your request within 24 hours to schedule a time to talk.

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