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How to Use the Right Keywords to Increase your SEO

Search Engine Optimization (SEO) is a time-consuming process, but vital for your online companies visibility. Understanding how search engines operate is important when you’re trying to rank for a particular keyword. Search engines like Google and Bing rank a website or blog based on its perceived relevance, opportunity, and the strength of the content published. To steer your blog post’s keyword rankings in the right direction, there are a couple main concepts to follow, beginning with understanding SEO basics. These basics include understanding your blog’s goals, main audience, and your topic clusters.

Keyword Research

First, research and create a list of core keywords which strongly relate to your blog post and overall brand.

Once you’ve generated your list, it’s necessary to gauge how the keywords rank with search engines. The main components to look for when researching keywords is the search volume (how many times a keyword is searched per month), keyword difficulty (what is the level of difficulty to rank on the keyword), and the competition value (how many websites are ranking on this keyword). Ultimately, the perfect scenario would be a keyword with high search volume, low keyword difficulty, and low competition.

SEMrush (paid), Google Keyword Planner (free), and HubSpot (paid) are all phenomenal platforms to do the adequate keyword research.

Now that you have completed the keyword research, it’s time for the next step.

Utilizing Keywords in Blogs

Once you have a list of targeted keywords, it’s vital to place them strategically where they will have the biggest possible impact on readers, as well as Google’s search engine crawler indexing your content. Include them in the following places:

  • Titles – visible in browser tab & directly impacts search engines
  • Descriptions – this shows in SERPS as a preview convincing readers to click through
  • Headings & Content – include your long tail keywords, especially in the headings
  • Image Tags and Alt Text – Google indexes images text & tags. Incorporate keywords when uploading
  • URLs – incorporate the keyword into your blog URL

It’s important not to oversaturate your content with keywords. This will make content difficult to read and Google is able to detect “keyword stuffing.” If search engines scan your website and find keyword over usage, your Google rankings could drop dramatically. Utilize your keywords strategically throughout your blog content to result to drive the best results.

Link Building: Internal, External, and Influencer Links

Google also ranks the value of your page based on your internal and external links, as this can increase the authority and ranking of your page. However, it also depends on the online authority of the external links you include on your pages. For example, if you have National Geographic linking to your website, this could potentially increase your authority as National Geographic has major online authority as opposed to a backlink from a small website that obtains low visitors. These links can increase your validity and relevance of your produced content.

Internal links to your own content will not only keep readers on your website for longer, they also resurface your older content to readers and search engines. Find applicable, older URL’s on your website and integrate accordingly to redirect readers to relevant pages. This will help inform your readers, you’ll gain traffic to your older content, increase your potential conversions, and helps search engines with finding and ranking both new and old content.

It’s important to link to an outside website that has valuable content. This does not only provide your reader with additional information, but also let’s Google know that you did your research. Just keep in mind that the relevancy of links and the content you created is vital; it’s quality over quantity.

Outreach and Amplification Plan

After you create a blog post, you will want to share it effectively to gain the extra traffic to your website. Distributing your new blog content over different platforms such as social media, E-mail, or even in person. While you are increasing your traffic to your blog post, you are also increasing your brand visibility and connections.

Consistently following this strategic process is important to maximize keyword rank results for your blog content. By understanding SEO basics, and following the 4-step process above, your SEO efforts will significantly improve. It’s important to do your appropriate keyword research, properly utilize keywords throughout blog posts, understand influencers and internal link usage, and follow an outreach and amplification plan. Once you have this in place, sit back and enjoy the increase in your overall SEO!

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