Growth-Driven Design

A smarter approach to web design.

– The Methodology

What Is Growth-Driven

Growth-driven design (GDD) is the new standard for delivering successful websites that bring measurable business value. It is smart, agile, and data-guided which results in high performing websites.

The web development process of GDD allows you to speak to your prospects in the most appropriate manner and delivering content precisely when they want it. It also minimizes the risk of costly and time-consuming site re-designs. Best yet, it enables you to more easily shift your online priorities and grow your digital initiatives based on user data.

– Design backed up by data.

Why Growth-Driven

Growth-driven design is a customer-focused approach to website design. It minimizes the risks of traditional web design and focuses on real-time data. This means less risk, less stress, and a greater guarantee of success for your business.

The methodology behind growth-driven design is a 3-step process to maximize performance and value:

Strategic Planning

First, we develop a strong understanding of the buyer’s journey to fully understand how growth-driven design might fit their needs by achieving a goal or solving a problem.

We create a detailed outline of the required features needed to solve the customer’s challenges and provide value when, and where they need it.

We also take a deep dive into your business, your website goals, and your current challenges to unearth your unique online opportunities.

Launch Pad Website

GDD shifts the focus to continuous improvement of your site over time. Instead of spending up to six months perfecting a new website, we aim to launch phase one of your website in 30-45 days.

GDD minimizes risks associated with traditional web design by starting with a smaller launchpad site and monitoring user behaviour.

This allows us to gather more detailed user data, validate our assumptions, and look ahead to the next wish list items we should add.

Harvest & Improve

We implement the high-priority wish list items that didn’t make the cut for the launchpad website, based on online behaviour and real-time data that is gathered over time.

The result of your growth-driven design is a website that is geared for performance for the visitors that matter most – your prospects.

Our Proven Process: discover, plan, execute, manage, and optimize, allowing us to improve your website as we harvest along the way.

– A framework for success

The Benefits Of
Growth-Driven Design

Traditional web design works by building a strategy and plan to deliver a 100% completed website after the process. In growth-driven web design, we first create a launchpad site that gives you 80% of your required needs by focusing on the most important 20% of the site (the Pareto principle).

A website shouldn’t be a stand-alone entity, instead, it should be a central part of your business strategy. Growth-driven web design works closely with marketing & sales; what we learn about website visitors can help drive the marketing & sales strategies and tactics for your business moving forward.

Growth Driven Design vs Traditional Web Design - InCore Marketing Inc.

– Transparency is key

Frequently Asked Questions

What is growth-driven design?

Growth driven design overcomes the shortfalls of traditional website development. It’s dynamic and adaptable nature employs user and A/B testing, improves SEO, provides the ultimate user-friendly experience, and offers endless reporting features including website ROI.

By constantly adapting your website to the changing needs of your audience, you will have maximum potential for greater sales.

Our Growth Driven Design services include:

  • Strategy Development
  • Content Creation
  • Ongoing User Experience & Site Architecture Testing
  • Inbound Marketing Strategy Alignment
  • Design & Development
  • Quality Assurance and Testing
  • Ongoing Analysis and Updating

What is the cost for growth-driven design?

With GDD, you’ll pay an initial fee to cover the strategy meetings and the launchpad website, but this is typically 30-40% what you would pay out with traditional website design. Then you pay a continuous improvement fee. In the long run, you may pay more, but the results speak for themselves. You get a website that continually improves using measurable data without losing leads and customer interest.

Our pricing strategy is based on value-based pricing. We believe that the most successful growth-driven designs are those that are driven by data and that anticipate and embrace change. We offer customised monthly service programs designed to grow with your business as your strategy evolves.

Learn more about our pricing strategy.

Why should I choose growth-driven design over traditional design?

Our #1 marketing asset and best salesperson, our website, now sits unchanged for years, which is not conducive to maximize website performance. Some small updates or improvements may happen, along with adding blogs or landing pages to the site, but the vast majority of the site remains untouched.

Growth-driven design changes our approach and way of thinking about building and growing a business online.

The companies who are adopting the growth-Driven design methodology are finding an average success rate of 164% in the flexibility and results they are getting.

What is included in a growth-driven website?

  • Project strategy, your goals, buyer persona profile and mapping out your buyers journey.
  • A highly engaging blog section that maximize search engine keyword opportunities, with content emphases informed by agile research.
  • Social media integration that will enable your visitors to easily share your page on their social media accounts.
  • Fully mobile optimized, responsive website optimized for fast page-load times.
  • Chat widget installed on all pages of your website to maximize engagement.
  • Minimally intrusive user feedback requests via HotJar.
  • Website performance measured with Google Analytics and Google Search Console.
  • A dashboard that measures your vital marketing/sales KPIs from various sources.

– Your outsourced inbound marketing team

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