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Future Proof Your Business: 7 Reasons to be online in 2018

Having an online presence is absolutely crucial to most businesses. Although creating a website, obtaining a social media presence, or email marketing strategy may seem overwhelming to a small business owner, these tactics are vital to remaining relevant in today’s world. In fact, more than 80% of people Google a small business before visiting it in person. Consumers today continue to increase their reliance on the internet as a research and purchasing tool. It’s important for business owners to stay in tuned to customers’ needs and wants, or they will likely turn to a competitor who has an informative online presence. A business that does not adopt the changing digital marketing environment will find it increasingly difficult to have a successful company.

Explore 7 reasons why it’s vital to have an online presence for the future success of your business:

24/7 Accessibility

Having an online presence allows customers to research information about your brand and products. It also enables them to purchase through your site at any time of the day. This is a huge benefit to customers who are not located in your immediate area. Consider how many more sales you could gain by being open 24/7, 365 days.

Competitive Advantage

Just because you may be reluctant to implement a marketing strategy, doesn’t mean your competition hasn’t already. If your target audience is looking for a solution that your business offers, most consumers will turn to the internet to find results. With so many choices online, consumers look for credible sites, content, and reviews. It’s important to have a presence where your customers are researching.

Building Brand Awareness

It’s important to build a reputation for your business. What do you provide your consumers? What are your values? What does your business stand for? Bringing your business online gives you the opportunity to build your brand credibility and attract new clients. Your online presence gives your clients an easy way to gather knowledge on what your business offers and stands for. A strong online brand results in a positive impression of your company in the mind of your potential client.

Access to Global Market

There are no geographical boundaries, and no specific hours of operation online. Offline, your market base is solely comprised on face-to-face interactions. Online, your market base is unlimited due to the global nature of the internet. Your web presence reaches out to anyone who enters your virtual doorstep. Depending on your industry and offering, this could open an immense customer base (there are approx. 2.4 billion internet users), rather than face-to-face interactions and word-of-mouth.

Trust & Support

Consumers can be quite cynical when it comes to choosing a new company to do business with, especially if they are giving up money to an unknowing brand. That’s where consumer research online comes in. A large sum of consumers check online reviews before making a purchase. According to Search Engine Land, 88% of consumers trust online reviews as much as personal recommendations. Creating a great online brand may result in personalized communication, nurtured credibility, and a fan base, and maintaining trust in an untrusting world.

Understand your Audience & Track your Customers Journey

Being in a tech-savvy world, there are multiple tools and platforms created that allows a business to follow and understand their targeted audience online. A few prime examples would be their demographics, media habits, online behavior, and online conversations through online platforms such as your website, social media, forums, or blog posts. Based on this, you can further target their interest and behaviors more specifically, leading to higher conversion rates.

The Buyer is in Control

Forbes estimates that there are over 24 million private and closely held businesses, just in America. With so many options, opinions, and companies, the choice can be overwhelming for consumers. Ask yourself this question, why would your potential client choose you over your competition? It’s time to step up your online marketing strategy to make YOUR business stand out from the competition.

It is essential for businesses to have an online presence in 2018 for several reasons. Accessibility to your services and products at any hour of the day, competing with other businesses in your industry, building a stronger brand for your company and having a global presence are all benefits to bringing your company online. Furthermore, being online allows you to gain your customers trust and support, understand your customer’s journey, and compete in a highly competitive business world.

Having an online presence can bring a large number of benefits to any company. We have all seen the tremendous growth in technology, as well as the realization that buyers are now turning to the internet as the main source of information. To this day, companies are still converting their presence online in order to supply their audience with their everchanging needs.

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