In Infographic, Marketing, Sales

46 E-commerce Conversion Rate Optimization Hacks {Infographic}

When you set out to start a business and make a website, your goal was to do something you enjoy and make a profit in the process.

And this should be easy enough. You created your website, then promoted it to your social media accounts. Unfortunately, no one made any purchases. And now you’re surprised. You’ve done your job to the best of your ability, but there are no positive results.

No need to worry. This is a common issue. In fact, what you probably didn’t know was that setting up your website was only the first step in making a profit. And there are specific steps that you can take in order to increase your conversion rate and increase sales.

But what is a conversion rate?

Well, it’s simple. It’s the total number of visitors on your website divided by the number of visitors who complete an action (make a purchase). This is calculated over a specific period of time.

The goal is difficult to define when it comes to conversion rates as there are many factors that can have an effect on your CRO. It’s also not easy to see which one is affecting your conversion rate the most.

However, the average conversion rate for eCommerce is between one and two percent. After you get consistent visitors and sales, you can use this numbers as a foundation.

How to increase it?

There are plenty of things you can do to both increase and optimize your conversion rate. And most of them don’t cost any money, just a bit of your time.

First of all, you can start by adding more images and pictures to your website. Think a bit about this. If you’re a shopper at an online store, the best thing about the store is the visual appearance. If there are pictures that add to the visually appealing display, you’re more likely to make a purchase instead of if you’re facing a wall of text.

Next, you need to write out your product descriptions in detail. This is just as important as the images of your products. Because the prospective buyers don’t have the ability to ask an employee any questions in an online store, they have to rely on the product description. Which leads us to the next point.

Add reviews and feedback from your customers. Add these reviews to the products so that other prospective buyers will see that there are others who bought the same thing and were satisfied. You need to add feedback from others about your website and your business as well. This is going to increase the trust that buyers have in you and make them more likely to make a purchase.

There are plenty of other tips and tricks you can use to your advantage to increase the conversion rate of your website. If you’d like to know more, just take a look at the infographic below.

46 Ecommerce Conversion Rate Optimzation Hacks - InCore Marketing - Infographic

 

Source: Website Builder

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