In Branding, Design, Marketing, Social Media

100 Inspirational Quotes on Marketing, Social Media, Branding & Design

In the hectic world of online advertising, design, and marketing, sometimes all we need to see is an inspirational quote that cuts right to the point of what we’re trying to accomplish. As marketers, we pride ourselves in creating fresh ideas, over and over again. These little nuggets of wisdom can provide the light you need during a difficult day.

In honor of some of the most inspiring brand managers, marketing strategists, and business owners. Whether you’re an online marketer or a small business owner, these incredible quotes will transform the way you think about doing business. Grab yourself a drink and share the wisdom.

Inspirational Quotes on Marketing

1. “Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection.” Beth Comstock

2. “Content marketing is more than a buzzword. It is the hottest trend in marketing because it is the biggest gap between what buyers want and brands produce.” – Michael Brenner

3. “If your stories are all about your products and services, that’s not storytelling. It’s a brochure. Give yourself permission to make the story bigger.” – Jay Baer

4. “Focus on the core problem your business solves and put out lots of content and enthusiasm and ideas about how to solve that problem.” – Laura Fitton

5. “If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing.” Guy Kawasaki

6. “Even when you are marketing to your entire audience or customer base, you are still simply speaking to a single human at any given time.” – Ann Handley

7. “Good marketing makes the company look smart. Great marketing makes the customer feel smart.” Joe Chernov

8. “Leverage the strength that you have: that no one else can be you.” – Todd Wheatland

9. “Your customers are the lifeblood of your business. Their needs and wants impact every aspect of your business, from product development to content marketing to sales to customer service.” – John Rampton

10. “Because advertising and marketing is an art, the solution to each new problem or challenge should begin with a blank canvas and an open mind, not with the nervous borrowings of other people’s mediocrities. That’s precisely what ‘trends’ are – a search for something ‘safe’ – and why a reliance on them leads to oblivion.” – George Lois

11. “As marketers, we should be changing the mantra from always be closing to always be helping.” – Jonathan Lister

12. “Stop interrupting what people are interested in and be what people are interested in.” – Craig Davis

100 Inspirational Quotes on Marketing, Design, Social Media, and Branding - Andrew Davis Quote - InCore Marketing

13. “Content builds relationships. Relationships are built on trust. Trust drives revenue.”Andrew Davis

14. “Marketing is about knowing your customer so well that your product sells itself.” – Peter F. Drucker

15. “Companies that speak in the language of the pitch are no longer speaking to anyone.” David Weinberger

16. “Either write something worth reading or do something worth writing about.”Benjamin Franklin

17. “When people feel insecure about something, they look around for validation. Show them that other people trust you.” – Francisco Rosales

18. “People shop and learn in a whole new way compared to just a few years ago, so marketers need to adapt or risk extinction.” Brian Halligan

19. “SEO is not something you do anymore. It’s what happens when you do everything else right.” – Chad Pollitt

20. “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” Peter F. Drucker

21. “Permission marketing turns strangers into friends and friends into loyal customers. It’s not just about entertainment – it’s about education. Permission marketing is curriculum marketing.” Seth Godin

22. “No matter what, the very first piece of social media real estate I’d start with is a blog.” – Chris Brogan

23. “… the Internet has turned what used to be a controlled, one-way message into a real-time dialogue with millions.” – Danielle Sacks

24. “Search, a marketing method that didn’t exist a decade ago, provides the most efficient and inexpensive way for businesses to find leads.” – John Battelle

25. “Spending energy to understand the audience and carefully crafting a message that resonates with them means making a commitment of time and discipline to the process.” – Nancy Duarte

Inspirational Quotes on Social Media

26. “Social media is not a media. The key is to listen, engage, and build relationships.”David Alston

27. “Focus on how to be social, not on how to do social.”Jay Baer

28. “Social media is the ultimate equalizer. It gives a voice and a platform to anyone willing to engage.” – Amy Jo Martin

29. “Twitter is not a technology, it’s a conversation – and it’s happening with or without you.” Charlene Li

30. “A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.” Scott Cook

31. “What happens in Vegas stays in Vegas; what happens on Twitter stays on Google forever!” – Jure Klepic

32. “One of the great things about LinkedIn is it isn’t the same kind of networking that happens at conventions, where you’re wearing a name tag, trying to meet strangers, and awkwardly attempting to make small talk. LinkedIn is networking without the pressure.” Melanie Pinola

33. “Today people don’t trust companies. One of the things marketers want to do is to humanize their brand. What better way to do it than put a live person in front of them?” – Jackie Huba

34. “You can never go wrong by investing in communities and the human beings within them.” Pam Moore 

100 Inspirational Quotes on Marketing, Design, Social Media, and Branding - Seth Godin Quote - InCore Marketing

35. “LinkedIn is for the people you know. Facebook is for the people you used to know. Twitter is for the people you want to know.” Seth Godin

36. “Social media is not just a spoke on the wheel of marketing. It’s becoming the way entire bicycles are built.”Ryan Lilly

37. “When you’ve got 5 minutes to fill, Twitter is a great way to fill 35 minutes.” – Matt Cutts

38. “Social media is about sociology and psychology more than technology.” – Brian Solis

39. “Social media is about the people! Not about your business. Provide for the people and the people will provide you.” – Matt Goulart

40. “My belief and goal is that every professional in the world should be on a service like LinkedIn.” Reid Hoffman

41. “We don’t have a choice on whether we do social media, the question is how well we do it.”Erik Qualman

42. “Social Media can provide a conversational extension to a B2B company’s nurturing programs. Social Media gives us the opportunity to humanize our communications and make our companies more approachable.”Ardath Albee

43. “When you say it, it’s marketing. When they say it, it’s social proof.” Andy Crestodina

44. “Conversations are happening whether you are there or not.” Kim Garst

45. “Twitter is a great place to tell the world what you’re thinking before you’ve had a chance to think about it.”Chris Pirillo

46. “You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.”David Meerman Scott

47. “Social marketing eliminates the middlemen, providing brands the unique opportunity to have a direct relationship with their customers.” Bryan Weiner 

48. “Given a limit of 140 characters, people consistently reaffirm that creativity is a renewable resource.”Biz Stone

49. “Our head of social media is the customer.” – McDonald’s

50. “How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable?” Seth Godin

Inspirational Quotes on Branding

51. “If you think good design is expensive, you should look at the cost of bad design.” – Dr. Ralf Speth

52. “A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.” Scott Cook

53. “Too many companies want their brands to reflect some idealised, perfected image of themselves. As a consequence, their brands acquire no texture, no character and no public trust.”Richard Branson

54. “A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” Seth Godin

55. “A brand is a voice and a product is a souvenir.” – Lisa Gansky

56. “When people use your brand name as a verb, that is remarkable.” Meg Whitman

57. “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”Warren Buffett

58. “You should limit your brand. That’s the essence of branding. Your brand has to stand for something both simple and narrow in the mind.”Al Ries

59. “No one will follow you if you don’t know where you are going.” Jack Trout 

60. “If you are not a brand, you are a commodity.” Philip Kotler

61. “Design is the silent ambassador of your brand.” – Paul Rand

62. “If you don’t give the market the story to talk about, they’ll define your brands story for you.” – David Brier 

100 Inspirational Quotes on Marketing, Design, Social Media, and Branding - Walter Landor Quote - InCore Marketing

63. “Products are made in the factory, but brands are created in the mind.” – Walter Landor, from Landor Global 

64. “Design is not just what it looks like and how it feels like. Design is how it works.” – Steve Jobs

65. “Every interaction, in any form, is branding.” – Seth Godin 

66.  “A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” – Jeff Bezos

67. “It’s important to build a personal brand because it’s the only thing you’re going to have. Your reputation online, and in the new business world is pretty much the game, so you’ve got to be a good person. You can’t hide anything, and more importantly, you’ve got to be out there at some level.”Gary Vaynerchuk

68. “The keys to brand success are self-definition, transparency, authenticity and accountability.” – Simon Mainwaring

69. “A brand’s strength is built upon its determination to promote its own distinctive values and mission.” – Jean-Noel Kapferer

70. “A brand is simply trust.” – Steve Jobs

71. “A great brand is a story that’s never completely told. A brand is a metaphorical story that connects with something very deep – a fundamental appreciation of mythology. Stories create the emotional context people need to locate themselves in a larger experience.” Scott Bedbury

72. “Any damn fool can put on a deal, but it takes a genius, faith and perseverance to create a brand.” – David Ogilvy

73. “Branding is the art of aligning what you want people to think about your company with what people actually do think about your company. And vice-versa.” – Jay Baer

74. “A brand is a reason to choose.” Cheryl Burgess

75. “Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand.” Howard Schultz

Inspirational Quotes on Design

76. “Digital design is like painting, except the paint never dries.” – Neville Brody

77. “Design is thinking made visual.” – Saul Bass

78. “To design is much more than simply to assemble, to order, or even to edit: it is to add value and meaning, to illuminate, to simplify, to clarify, to modify, to dignify, to dramatize, to persuade, and perhaps even to amuse. To design is to transform prose into poetry.” – Paul Rand

79. “Styles come and go. Good design is a language, not a style.” Massimo Vignelli

80. “There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.” – Milton Glaser

81. “I strive for two things in design: simplicity and clarity. Great design is born of those two things.”Lindon Leader

82. “Design is in everything we make, but it’s also between those things; it’s a mix of craft, science, storytelling, propaganda and philosophy.” – Erik Adigard

83. “Design is intelligence made visible.” – Alina Wheeler

84. “Effective, meaningful design requires intellectual, rational rigor along with the ability to elicit emotions and beliefs.” – Debbie Millman

85. “Color does not add a pleasant quality to design—it reinforces it.” – Pierre Bonnard

86. “Design is a formal response to a strategic question.” – Mariona Lopez

100 Inspirational Quotes on Marketing, Design, Social Media, and Branding - Joe Sparano Quote - InCore Marketing

87. “Good design is obvious, great design is transparent.” – Joe Sparano

88. “Design is where science and art break even.” – Robin Mathew

89. “Content precedes design. Design in the absence of content is not design, it’s decoration.” –  Jeffrey Zeldman

90. “Recognizing the need is the primary condition for design.” – Charles Eames

91. “Design is the search for a magical balance between business and art; art and craft; intuition and reason; concept and detail; playfulness and formality; client and designer; designer and printer; and printer and public.”  Valerie Pettis

92. “Design is so simple. That’s why it is so complicated.” – Paul Rand

93. “Simplicity is the ultimate form of sophistication.”Leonardo da Vinci

94. “Creativity is allowing yourself to make mistakes. Design is knowing which ones to keep.” –  Scott Adams

95. “Designers may be the true intellectuals of the future.” Paola Antonelli

96. “Creative without strategy is called ‘art’. Creative with strategy is called ‘advertising’.” Jeff I. Richards

97. “Design is the intermediary between information and understanding.” Richard Grefé

98. “Don’t worry about people stealing your design work. Worry about the day they stop.” Jeffrey Zeldman 

99. “You can’t do better design with a computer, but you can speed up your work enormously.” Wim Crouwel 

100. “Content preceded design. Design in the absence of content is not design, it’s decoration.”Jeffrey Zeldman 

About Author
Inbound Strategist
As founder and senior inbound strategist at InCore Marketing, Albert leads all of InCore’s clients in their business- and inbound strategies. He has helped clients across all industries grow with a simple philosophy: Build sustainable companies by implementing the inbound methodology across sales & marketing teams.
Inbound Strategist
As founder and senior inbound strategist at InCore Marketing, Albert leads all of InCore’s clients in their business- and inbound strategies. He has helped clients across all industries grow with a simple philosophy: Build sustainable companies by implementing the inbound methodology across sales & marketing teams.
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